Paid Content
Dec 01, 2022
Knowing the attitudes and values of target consumers can help brands connect with customers in a meaningful, focused way. Understanding supplement consumers’ values, such as transparency, trust and sustainability, can identify white space...
Functional food and beverages— the sweet spot of ingredients that meet consumer needs—is the next high-growth area for companies considering experiential nutrition, experts from MarketPlace, a brand and consulting firm, encouraged.
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Herbalife, USANA, Nu Skin, Medifast and Nature’s Sunshine are all struggling with slumping revenue.
Companies like PepsiCo, Coca-Cola and Monster Energy are a few of the big players trying to capitalize on the growth of the esports industry.
The dash to get gamers into supplements is on, especially with many esports enthusiasts seeking out energy products that combine buzz and alertness to manage their stimulation and ensure proper focus at the same time. Taking aim at the energy...
Regulatory and legal compliance issues can be common among sports brands, as many of the latest hot ingredients and products run afoul or play in the gray areas of DSHEA.
