Supplement innovators are overcoming some of curcumin’s big challenges, notably absorption and bioavailability, and its popularity is on the rise with consumers because of its known antioxidant and anti-inflammatory properties. Now, the industry...

Human gut microbiota comprises trillions of microbes—bacteria, viruses and fungi—that reside within the digestive tract. But what do we really know about those communities’ connection to specific health conditions and outcomes? Researchers have...

Manufacturers for hire in the natural products industry are more than just workhorses optimized to deliver the market’s latest supplement products. The leading contract manufacturers help brands secure the best materials and ingredients, keep up...

Stress, digestion issues and heart health are on the minds of supplement consumers post-pandemic. Looking for more bang for their buck and scientifically backed ingredients, these year-round supplement buyers are ideal targets in a new and growing...

The natural health product industry continues to thrive, but long-term success depends on new research and new ingredients to enthrall a global consumer base who is increasingly taking control of their health. While there were some new and novel...

Traditionally sought by consumers for their anti-aging benefits, nutricosmetics today appeal to consumers who believe that achieving glowing, radiant skin and strong hair and nails starts from within and is grounded in good nutrition. A growing...

Research continues to be critical to unlocking the potential of curcumin, allowing natural products manufacturers, marketers and consumers to seize the power of this super compound. Areas of impact identified by clinical study around curcumin...

Modern men have universal health objectives like achieving strong immunity, heart health and enduring cognition, but they also have unique gender-specific health needs like prostate health, male sexual health and hormone regulation. Strength...

Consumers are giving truly thoughtful attention to the idea that their self-care rituals are a powerful way of creating beauty and health from the inside out. The result has been an expanded market for multitasking personal care products with...

As clinical research is finally revealing, active female consumers have unique nutritional needs that align with the gender-specific phases of their life cycle. Savvy brands should tailor their dietary supplement and functional food products to...