What was once a very neat and easily defined product class—largely aimed toward women, with traditional ingredients for hair, skin and nails—is being blurred with other areas of possible influence.
In the past few years, emotional factors are increasingly taking their toll on consumers, adding to already significant concerns about optimizing and maintaining brain health.
Finding the right protein—or blend of proteins—to add to a food, beverage or supplement requires consideration from multiple angles. Sustainability hasn’t always been one of them.
Although bone and joint supplement sales have stalled, they still represent sizeable revenue—and the promise of a market ready to advance.
Vitamins D and K are powerful nutrients in their own right, but their potential effects in combination may be where their real strength is found.
