Consumers are increasingly aware of the role their gut microbiome plays in their everyday lives, as they actively look for foods, beverages and dietary supplements that support their physical and emotional wellness.
When it comes to giving probiotics to pets, many companies are investing in companion animal research to help address the lack of species-specific efficacy and safety studies.
Consumers of all ages are on a journey to long-term health and wellness. Therefore, they are taking a more holistic approach to well-being and seeking nutritional solutions for improving health and longevity in the form of supplements and...
Consumers associating probiotics with gut and health benefits is just the opening act to the market opportunity playing out now. The road to success and growth of this segment is paved with specific, proven benefits and innovative products...
Clinical research supports the potential of colostrum as a novel sports nutrition functional ingredient, with additional benefits ranging immune to digestive health.
The COVID-19 pandemic has caused significant shifts in how consumers view their health, especially their immune health. Prevention, taking charge, being proactive—not reactive—means taking dietary supplements (proactive) instead of running to the...
