Stress and anxious feelings are significant problems in our late-pandemic world. And it’s not just people—our pets feel it too. In this infographic, learn how Suntheanine®, a proprietary L-Theanine, works to relieve stress and promote relaxation...

Knowing the attitudes and values of target consumers can help brands connect with customers in a meaningful, focused way. Understanding supplement consumers’ values, such as transparency, trust and sustainability, can identify white space...

Botanicals provide powerful health solutions and remain strong in the market. Learn more in this ITB Trend Spotlight.

Today’s consumers are taking their health into their own hands and practicing preventative self-care. The longevity category is relevant across demographics, each seeking unique health benefits. Millennials are more devoted and focused on their...

The cycle of stress and insomnia is prompting an epidemic of people who are increasingly stressed out and tired. A remedy rooted in Ayurveda and scientifically substantiated now offers a gentle, natural solution.

Proactive adults of all ages see the value of cognitive support, whether for themselves or for more vulnerable family members such as aging parents. Sixty percent of consumers across age groups are aware of ashwagandha, making it one of the best...

AppleActiv DAPP® is an ambiently dried organic apple peel powder using Non-GMO North American grown apples. Rich in polyphenols, it has proven to show an increased range of motion, anti-inflammatory properties, and reduction of oxidative stress...

Native type II. Hydrolysed. Undenatured. There’s a variety of different collagen products available on the market – but how do they differ? And more importantly, how do they help formulators respond to growing demand in the mobility market...

LIPOFER™ enables convenient, effective, and sensory appealing iron supplementation across a range of on-trend applications...