Whether personal care products are designed to go on the body or in it, sustainability, cruelty-free and other cause-related attributes are resonating with natural products customers.

Gamma-linolenic acid (GLA), an essential fatty acid providing a balance of essential omega-3 and omega-6, may be beneficial in nutricosmetics.

The beauty “experience” has expanded beyond topical skin care products and into holistic health, with potential benefits ranging from sleep to emotional well-being.

From nutricosmetic supplements to topical beauty products, natural ingredients supporting personal care and appearance are gaining traction.

Beauty-from-within products must navigate using claim language, for example, to support structure and function (wrinkles) but not treat disease (psoriasis).

Many skin issues are associated with imbalances in gut bacteria, indicating a “gut-skin axis” linking the health of the gut microbiome and the skin.

Thymoquinone, found in Nigella sativa (black cumin seed) oil, has shown scientific potential for a range of beauty and skin health applications.

Healthy aging and prevention positioning are bringing balance to a market where younger consumers are buying in, and more mature shoppers don’t want to be labeled as “old.”

Consumers of all ages are using topical products in tandem with nutraceuticals to get full body beauty and wellness support.