Personalized nutrition technology and products are meeting the growing demand for individualized health and wellness solutions.

The ‘new normal’ of pandemic life could mean reassessment of how brand owners connect with contract manufacturers. Technology is key to transitioning much of the lengthy work off site.

The societal trend of personalization extends to health and wellness, with brands capitalizing on consumers seeking individualized nutrition and supplement plans.

Personalized nutrition programs lean on the latest technologies and delivery formats to give consumers what they’re asking for—tailored plans for healthy aging and chronic disease avoidance.

Like the rest of the consumer world, dietary supplement programs are becoming more personalized and driven by new technologies and delivery formats.

From basic definitions, to product manufacturers’ strategy, to consumers changing and sometimes conflicting attitudes, the industry growing up around biotechnology is moving at lightning speed, often without waiting for all the players to catch up.

Focusing on transparency and education can offer a path forward that puts consumer health, safety and personal choice as the baseline.