Zoning in on new energy and active lifestyle product innovation – product development guide

Energy is in high demand these days and consumers are looking for solutions to help them stay fueled and physically ready to rock throughout their busy days. But it’s not just about physical energy and performance. Today’s active lifestyle consumer wants to stay mentally sharp as well.

This makes the expanding energy and active lifestyle category an exciting space for brands and product developers to innovate and create safe, efficacious products for both physical and mental energy.

Download this product development guide to understand broadening consumer needs for energy and the growing number of solutions, from plant-based proteins to next generation functional ingredients, to help meet them.