Sweeteners

Reb A from stevia has made strides as a sugar alternative, but Reb M is another steviol glycoside with great market potential.

Rising awareness of adaptogenic mushrooms presents an attractive opportunity in sports nutrition RTDs, but care must be taken to manage the flavor profile of these applications.

Creating successful reduced-sugar sweetening systems remains a challenge, but sports drink enthusiasts want beverages that deliver on label-friendly preferences and taste great.

A ready-to-drink (RTD) sports beverage will best reach the expanding range of active consumers when a brand understands the objectives of its target demographic.

Active consumers have long sought energy and performance benefits, but the demand for more health-focused products is changing the sports nutrition game.

The future of better-for-you fats and natural sweeteners in food production is bright, especially as clean label continues to take center stage.