Branding & Marketing

New consumer research reveals brand familiarity ranks behind price, but branded ingredients important to consumers when buying supplements.

Representatives of BBB National Programs’ National Advertising Division and Direct Selling Self-Regulatory Council discuss the role of self-regulation in advertising, including recent cases involving claims for health products.

Product formulators can rethink weight management supplements with innovative ingredients that target new ways that pounds get put on. Download the April Natural Products Insider digital magazine on weight management here.

In this issue of the Natural Products Insider digital magazine, we take you through a number of healthy aging natural bioactive compounds worthy of further investigation for supplement formulators and brands.

Dietary supplement “structure/function” claims have long been shrouded in regulatory uncertainty, limiting their utilization by companies hoping to validate and differentiate their products.